🎙️ An interview with Guercini on his new book on Marketing Automation and Decision Making
Even Marketing is experiencing today the competition of human competencies versus those of intelligent machines. This book describes the power of AI for decision making in marketing but shows how human heuristics can — in certain cases — beat machine learning, providing more robust choices.
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
